storyteller + [many things in between] + strategist
VINAYA was a consumer technology company creating high-end connected products for a more mindful generation.
I joined the startup at seed-stage to help build the brand, own our voice and bring several products to market. We became known as one of London’s top fashion/wellness/tech startups, driving thought leadership in the ‘mindful tech’ space. Hardware is hard, though– and unfortunately the company went into administration in Dec 2016. Nevertheless, the team did some great work.
VINAYA Tribe was our way of growing community around the brand, empowering people to practice presence in the digital age. We regularly hosted sound baths, debates and partnership events, utilising this platform to start a conversation around our products and mission.