storyteller + [many things in between] + strategist


Kinsu is the UK's fastest and kindest insurance app, providing a simple and reliable way to protect the things you love. Their aim is to deliver kind, zero bullsh*t insurance as it should be.

I worked with the lovely team at Kinsu before product launch on defining their brand narrative and crafting their messaging.

I began by workshopping Kinsu’s brand strategy to help build a foundation for their “kind, zero bullsh*t” tone of voice. I then worked closely with the team to craft all UX copy across the mobile app experience and in-app chatbot.

I also worked on messaging for the website and wrote a video script, as well as consulted on a marketing plan for launch.

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