ZENTA by VINAYA
In June 2016, VINAYA launched an Indiegogo crowdfunding campaign to validate the concept behind and spread the word about our third generation product.
*Note: Unfortunately, VINAYA went into administration in December 2016. It was announced that this ambitious product would not be brought to market, nor would backers receive a refund. As part of the team behind the campaign, I must disclaim my involvement in any communications or actions from the founders, as well as express my sincere apologies for this hugely disappointing turn of events. Considering the amount of time and dedication that went into launching this campaign, I am merely sharing this as a portfolio project.
The ZENTA campaign was produced and run entirely by our team in house. Once launched, the campaign was 100% funded within 41 hours and gained over 90 press mentions across top media outlets and blogs. As communications and content lead, I was involved in marketing strategy, creative production, copywriting, script writing, content marketing, email marketing and PR positioning throughout the campaign.