I bring great ideas to life using words, design and technology.
The pace of change today is unprecedented. How we choose to use words, pixels and experiences to push new ideas forward matters. It’s up to us, here and now, to define the rules by which the future will unfold.
Your business, your brand, your passion project... there’s a message there worth sharing. But who cares? Or rather, why should they care? Perhaps this drives me to do what I do.
It's about delivering the right message, to the right people, at the right time.
Communications scientist by training, content person by trade and citizen of the planet at heart, I'm fascinated by how humans use different mediums to communicate.
I've worked with a range of boundary-pushing technology and lifestyle brands to craft narratives, design products and grow audiences. I look for ways to make the story more human, more user-focused. I'm an advocate of "Time Well Spent".
Recently, I applied this mode of thinking to several projects with Google. I redesigned the email strategy for a major ad platform. I helped reposition products for small business audiences. I wrote copy that stuck.
I’ve worked with fresh startups like Kinsu and explosive global brands like Fnatic to bring their voice to life. I’ve worked with plenty of technology startups– such as Transferwise, TaskRabbit, Percolate and Sparrho– to drive thought leadership and develop audiences.
I was a driving force behind building a mindful tech/lifestyle brand called VINAYA. We designed, engineered and launched connected devices and apps to help people be more present in the digital age.
Playing with words is fun.
My professional roots are in editorial writing. I write for Appear Here, championing ideas from their community and exploring the future of retail. I’ve written about entrepreneurship for The Next Web, music for NYLON magazine and spotlighted plenty of movers and shakers across blogs far and wide.
I’ve also been commissioned as a copywriter to craft campaign words for Lululemon.
Ask me where I'm local– not where I'm from.
Born and raised in Thailand to Belgian parents, I'm lucky to have grown up internationally and multilingually. I’ve been a local in Bangkok, Antwerp, New York, Tel Aviv... and called East London home for the past seven years.
I come alive when relating to different walks of life and discovering their views of the world. Perhaps this has instilled in me an empathy for different audiences. Or perhaps it’s just made me a little more curious.
My toolkit for modern storytelling is multifaceted and dynamic. Let me build your narrative with care.
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