storyteller + [many things in between] + strategist

About Me

Wordsmith /
Digital Storyteller /
Cultural Chameleon


I'm good at helping visionaries find a voice, build brands, launch products and grow audiences. I like to tell stories, in different shapes, sizes and mediums. 

I've worked with a range of lifestyle brands, consumer technology startups, agencies and media outlets.

In the startup/scaleup space, I've worked with companies such as VINAYA, Appear Here, Transferwise, Geckoboard, Fnatic. I've produced content and copy for lifestyle brands such as Lululemon and Artizia.  I also enjoy working with young brands and startups to help them understand their audience and craft their key messaging. 

Recently, I spent a year and a half leading communications and bringing wellness-focused wearable tech products to life at VINAYA.  Our work promoted mindfulness in the digital age by bridging the worlds of consumer technology, fashion, modern wellness and human science. 

My words have been published by publications such as The Next Web, Protein, Business Insider, NYLON Magazine, MindBodyGreen, The Space Arts and many more blogs across the internet.

The common thread throughout all I do? My undying fascination for modern human communication. 

A global citizen by birth, I would rather you would ask me where I'm local than where I'm from– in which case, I'll answer that I feel like a local in Bangkok, London, New York, Amsterdam, Antwerp, Tel Aviv...  and many spaces in between. I hold a Belgian passport by birth, and a Thai passport acquired later in life (here are some thoughts on my cultural identity). I'm bilingual in English and Dutch, and can find my way in Thai and French. 

When I'm not in my zone, avidly typing away at my laptop entranced by my headphones, you'll probably find me philosophising about a sustainable humanist future, standing on my head on a yoga mat, on a dance floor or adventuring in the tropics.  

Email me for ideas, projects, words, chit chats, dance parties...
lisa.roolant [at]